Keeping the Smartphone and Tablet user in mind
Nearly 50% of all searches on Google are now carried out on a mobile device, and Google now promotes websites that are Mobile friendly, giving them ranking above desktop only sites.
When deciding how you are going to interact with your customers on their mobile devices, you need to think carefully about exactly what they will want to do and how they will use your online offering.
In the early days you had to build a website and then build a mobile version of it and remember to maintain both. Now, with the proliferation of devices this approach is not always the best for everyone.
There are essentially 3 routes that you can take to deliver services to mobile customers:
Responsive Designed Website
This approach utilises HTML5 and CSS to create a website that adapts to suit the device that your customer is using to view it. Responsive design shows menus and content differently for smaller screens and reduces data volumes to speed up the delivery of pages. Pros: single source of content to maintain and consistent message Cons: Can be difficult to design for all possible viewing platforms and requires the user to find/bookmark you.
Apps are designed to work on specific platforms to enable the customer to do specific tasks or actions. The key is speed of access. They can also make use of GPS / Location services. Pros: Supports Brand loyalty as users have your app icon available one click away, and they can be self marketing. Cons: Need to be built for each platform iOS, Android and Windows. separate content to your main website CMS to maintain.
A mobile specific version of your website with reduced coding, data and functionality to speed up display to run alongside your main website. Pros: Cross platform and utilises main site data. Cons: Has to be maintained separately and has to be kept up with new mobile platform displays.
At XtraStep all of our websites are developed with Responsive Design to enable visitors to experience them through their mobile device browser.
We can also develop Mobile apps for iOS (Apple), Android and Windows 8 as a stand-a-lone product or in conjunction with you main website design. We are always happy to discuss your requirements, so please get in touch via our contact form and we call you back.